Green Marketing in Emerging Economies : A Communications Perspective

edited by Emmanuel Mogaji, Ogechi Adeola, Isaiah Adisa, Robert E. Hinson, Chipo Mukonza, Ayça Can Kirgiz

Section 1: Green Communications And Positioning -- Chapter 1: Green Integrated Marketing Communications In Africa By Dr Kojo Kakra Twum And Dr Andrews Agya Yalle -- Chapter 2: Green Integrated Marketing Communications: An Asian-african Comparative Study By Dr Genevieve Bosah -- Chapter 3: Environmentalist Political Communication: Nation-branding And Political Socialization Through Environmentalism By Prof. Ahmet İlkay Ceyhan -- Chapter 4: Green Positioning Strategies By Dr Abdul-hamid -- Section 2: Green Washing -- Chapter 5: Green Positioning: A Focus On South And India By Dr Meenakshi Gujral -- Chapter 6: Greenwashing By Dr Gül Kaner -- Chapter 7: A Critical Approach To Corporate Greenwashing Activities Under The Roof Of Corporate Social Responsibility By Dr Banu Bertan -- Chapter 8: Green Washing, Green Knowledge And Green Communications: Exploring The Links By Dr Hilda Dondolo -- Section 3: Managing Green Branding Marketing:: Traditional, Digital And Service Perspectives -- Chapter 9: Green Branding By Dr Derya Yalçın -- Chapter 10: Green Marketing In The Online Environment By Dr Moses Moshe Vhukeya -- Chapter 11: Green Service Innovation And Servitization By Dr Ufuk Gür -- Chapter 12: Opportunities And Challenges In Green Marketing By Dr Daniel Ofori.

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Year of publication:	2022 ; 1st ed. 2022.
Other Persons:	Mogaji, Emmanuel (ed.) ; Adeola, Ogechi (ed.) ; Adisa, Isaiah (ed.) ; Hinson, Robert E. (ed.) ; Mukonza, Chipo (ed.) ; Kirgiz, Ayça Can (ed.)
Publisher:	2022.: Cham : Springer International Publishing 2022.: Cham : Imprint: Palgrave Macmillan
Subject:	Marketing \| Nachhaltige Entwicklung \| Sustainable development \| Schwellenländer \| Emerging economies

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Extent:	1 Online-Ressource(XIX, 279 p. 24 illus.)
Series:	Palgrave Studies of Marketing in Emerging Economies Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-030-82572-0 ; 978-3-030-82571-3 ; 978-3-030-82573-7 ; 978-3-030-82574-4
Other identifiers:	10.1007/978-3-030-82572-0 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012814727