Growing brands through sponsorship : an empirical investigation of brand image transfer in a sponsorship alliance
Philip Gross
| Alternative title: | Brand image transfer in a sponsorship alliance |
|---|---|
| Year of publication: |
2015
|
| Authors: | Gross, Philip |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Markenimage | Brand image | Markentransfer | Brand extension | Sponsoring | Sponsorship | Strategische Allianz | Strategic alliance | Sportveranstaltung | Sport event | Experiment | Schweiz | Switzerland | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXVIII, 349 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
| Language: | English |
| Thesis: | Zugl.: Hannover, Univ., Diss., 2014 u.d.T.: Gross, Philip: Brand image transfer in a sponsorship alliance |
| Notes: | 201501 |
| ISBN: | 3-658-07249-0 ; 978-3-658-07249-0 ; 978-3-658-07250-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010438889