Grundbegriffe des Marketing
Joachim Zentes
| Year of publication: |
1996 ; 4., überarb. und erw. Aufl.
|
|---|---|
| Authors: | Zentes, Joachim |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Marketing | Wörterbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 496 S. : graph. Darst. |
|---|---|
| Series: | Sammlung Poeschel : betriebswirtschaftliche Studienbücher. - Stuttgart : Poeschel. - Vol. 108 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Wörterbuch |
| Language: | German |
| ISBN: | 3-7910-9203-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004550835