GSK in Africa : an inclusive strategy case study for low-income market segments
Year of publication: |
[2016]
|
---|---|
Authors: | Ismail, Tashmia ; Powell, Philip T. |
Published in: |
Inclusive innovation for sustainable development : theory and practice. - London : Palgrave Macmillan, ISBN 1-137-60167-1. - 2016, p. 129-147
|
Subject: | Open Innovation | Open innovation | Kleinstunternehmen | Micro business | Niedrigeinkommen | Low income | Soziale Integration | Social integration | Rezeptfreies Arzneimittel | OTC pharmaceuticals | Pharmaindustrie | Pharmaceutical industry | Südafrika | South Africa |
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