Hörfunkforschung im internationalen Vergleich
Ingo Markgraf
| Year of publication: |
2001
|
|---|---|
| Authors: | Markgraf, Ingo |
| Publisher: |
Lohmar : Eul |
| Subject: | Marktforschung | Market research | Rundfunk | Broadcast | Mediennutzung | Media usage | Hörfunkwerbung | Radio advertising | Werbewirkung | Advertising effects | Vergleich | Comparison | Europa | Europe | USA | United States | Deutschland | Germany | Welt | World | Hörfunk | Rundfunkforschung | Internationaler Vergleich |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | IX, 287 S. graph. Darst. |
|---|---|
| Series: | Reihe: Telekommunikation _372 Medienwirtschaft. - Lohmar : Eul, ZDB-ID 2234954-6. - Vol. 12 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Bremen, Univ., Diss., 2001 |
| Notes: | Literaturverz. S. 252 - 275 |
| ISBN: | 3-89012-906-4 |
| Classification: | Hörfunk ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013438009