H. Sektorales Marketing, J. Spezielles Marketing, K. Marketingmanagement
von Werner Pepels
| Year of publication: |
[2016] ; 7., überarbeitete und erweiterte Auflage
|
|---|---|
| Authors: | Pepels, Werner |
| Institutions: | Duncker & Humblot (publisher) |
| Published in: |
Handbuch des Marketing ; Teilband 3
|
| Publisher: |
Berlin : Duncker & Humblot |
| Subject: | Marketing | Marketingtheorie | Marketing theory | Theorie | Theory | Betriebswirtschaftslehre | Business economics | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 578 Seiten Diagramme 23.3 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook ; Lehrbuch ; Textbook ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-428-14931-9 ; 978-3-428-84931-4 ; 978-3-428-14931-5 ; 978-3-428-54931-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011504890