Handbook of research methods in consumer psychology
edited by Frank R. Kardes, Paul M. Herr, and Norbert Schwarz
| Alternative title: | Research methods in consumer psychology |
|---|---|
| Year of publication: |
2019
|
| Other Persons: | Kardes, Frank R. (ed.) ; Herr, Paul M. (ed.) ; Schwarz, Norbert (ed.) |
| Publisher: |
New York : Routledge, Taylor & Francis Group |
| Subject: | Wissenschaftliche Methode | Scientific method | Konsumentenverhalten | Consumer behaviour | Verbraucher | Psychologie | Forschungsmethode |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xi, 527 Seiten Illustrationen, Diagramme 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook ; Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben Schreibfehler auf dem Titelblatt bei Herausgeber "Nobert Schwarz" In LOC CIP data fälschlich als Second edition bezeichnet |
| ISBN: | 978-0-8153-5298-3 ; 978-0-8153-5293-8 ; 978-1-351-13771-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011997386