Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics

Jose Manuel Saiz-Alvarez (Tecnologico de Monterrey, Mexico), editor

"This book explores the relationship between digital marketing, social entrepreneurship, and solidarity economics to create crowding-in effects and socioeconomic wealth directed towards the improvement of the standard of living of the society. It also examine examines the impact and application of digital marketing on small and medium enterprises"--

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Year of publication:	[2019]
Other Persons:	Sáiz-Alvarez, José Manuel (ed.)
Publisher:	Hershey, Pennsylvania : IGI Global
Subject:	Sozialwirtschaft \| Social economy \| Entrepreneurship \| Entrepreneurship approach \| Innovation \| Solidarität \| Solidarity

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Extent:	1 Online-Ressource (438 Seiten)
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index. - Description based on title screen (IGI Global, viewed 04/06/2019)
ISBN:	978-1-5225-8940-2 ; 978-1-5225-8939-6
Other identifiers:	10.4018/978-1-5225-8939-6 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012394098