Handbook of research on managing and influencing consumer behavior

Hans Ruediger Kaufmann, editor

"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--

MoreLess

Year of publication:	c 2015
Other Persons:	Kaufmann, Hans Rüdiger (contributor)
Publisher:	Hershey, Pa. : Business Science Reference
Subject:	Konsumentenverhalten \| Consumer behaviour \| Marketingmanagement \| Marketing management \| Beziehungsmarketing \| Relationship marketing \| Verbraucherverhalten \| Wirtschaftssoziologie \| Industriesoziologie \| Techniksoziologie
Description of contents:	Table of Contents [gbv.de]

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	XXXIV, 728 S. graph. Darst.
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook
Language:	English
Notes:	Enth. 27 Beitr. Includes bibliographical references and index Nebent.: Managing and influencing consumer behavior
ISBN:	978-1-4666-6547-7 ; 978-1-4666-6550-7 ; 978-1-4666-6548-4
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10010477178