Handbuch Dienstleistungsmarketing : Planung - Umsetzung - Kontrolle
Manfred Bruhn, Heribert Meffert
| Year of publication: |
[2012]
|
|---|---|
| Authors: | Bruhn, Manfred ; Meffert, Heribert |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Dienstleistungsmarketing | Services marketing | Dienstleistung | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XV, 939 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverzeichnis: Seite 869-925 |
| ISBN: | 978-3-8349-3660-8 ; 3-8349-3660-X ; 978-3-8349-3661-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014010720