Extent: | XIX, 1114 S. Ill., graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
Language: | German |
Notes: | Enth. 46 Beitr. Literaturangaben |
ISBN: | 3-409-21595-6 |
Classification: | Marketing ; Forschung und Entwicklung |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001676263