Handbuch Versicherungsmarketing
Year of publication: |
[2019] ; 2. Auflage
|
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Other Persons: | Reich, Michael (ed.) ; Zerres, Christopher (ed.) |
Publisher: |
Berlin : Springer |
Subject: | Versicherungsmarketing | Insurance marketing | Deutschland | Germany | Versicherungsmarkt | Versicherungswirtschaft | Marketing |
Extent: | 1 Online-Ressource (XXXVII, 657 Seiten) Illustrationen, Diagramme |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | German |
ISBN: | 978-3-662-57755-4 ; 978-3-662-57754-7 |
Other identifiers: | 10.1007/978-3-662-57755-4 [DOI] |
Classification: | Marketing ; Banken, Versicherungen |
Source: | ECONIS - Online Catalogue of the ZBW |
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