I have to choose this university : understanding perceived usefulness of Word of Mouth (WOM) in choosing universities among students of higher education
Year of publication: |
2022
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Authors: | Amani, David |
Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 43.2022, 1, p. 1-16
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Subject: | higher education | perceived usefulness | university | Word of Mouth | Hochschule | Higher education institution | Virales Marketing | Viral marketing | Studierende | Students | Studium | University education | Konsumentenverhalten | Consumer behaviour | Bildungsverhalten | Educational behaviour |
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