Healthcare : Market Dynamics, Policies and Strategies in Europe

Online-Ressource (264 p)

Description based upon print version of record

2.5 Available market attractiveness measures2.6 Forecasts - potential areas of investment; Conclusions; References; 3 Consumption and Consumer Behavior in the European Healthcare Market; 3.1 Introduction; 3.2 Medication reimbursement systems; 3.3 Changes to the pharmaceutical market in the period 2008 to 2012; 3.4 Materials and methods; 3.5 Results; 3.6 Discussion; Conclusions; References; 4 New Trends in Consumer Behavior in the European Healthcare Market; 4.1 Introduction; 4.2 Trends in consumer behavior - notion, types, and characteristics.

4.3 Consumer behavior trends on the European healthcare market4.3.1 Globalization of consumption in the healthcare industry; 4.3.2 Ethical consumption in the healthcare industry; 4.3.3 Ecologization of consumption in the healthcare industry; 4.3.4 Home consumption and prosumption in the healthcare industry; 4.3.5 Virtualization of consumption in the healthcare industry; Conclusions; References; 5 Relationship Marketing Performance of Medical Facilities; 5.1 Introduction; 5.2 The nature and stages of relationship marketing in the healthcare services.

5.3 Quality evaluation of relationships between medical facilities and patients in the European healthcare services market5.4 Model of the long-term relationship between the medical facility and patients in the European healthcare market; Conclusions; References; 6 Emerging Buying Center Concepts in Healthcare Industries; 6.1 Introduction; 6.2 The reimbursement system as applied in hospitals; 6.3 The European market for medical cardiology devices; 6.4 Group purchasing organizations; 6.5 The centralized procurement process; Conclusions; References.

7 Integrated Marketing Communication in the European Healthcare Market7.1 Introduction; 7.2 Integrated marketing communication - notion and characteristics; 7.3 Healthcare marketing communication; 7.4 European healthcare marketing communication; 7.4.1 Healthcare marketing communication in Germany; 7.4.2 Healthcare marketing communication in the United Kingdom; 7.4.3 Healthcare marketing communication in Sweden; 7.4.4 Healthcare marketing communication in Belgium; 7.4.5 Healthcare marketing communication in Poland; Conclusions; References.

8 Strategic Decisions under the EU Regulatory Framework for Orphan Drugs.

Preface; Contents; 1 Introduction to the European Healthcare Market; 1.1 Introduction; 1.2 Concept of the healthcare system; 1.3 Healthcare systems in the EU; 1.4 Healthcare expenditure; 1.5 Private health insurance in the EU; 1.6 EU healthcare systems: the patient perspective; References; 2 Investment Attractiveness of the Healthcare Markets in Europe; 2.1 Introduction; 2.2 Investment attractiveness - theoretical attitude; 2.3 Macro-level factors influencing medical market attractiveness; 2.4 Micro-level factors influencing medical market attractiveness.

10.1515/9783110414844 [DOI]

ECONIS - Online Catalogue of the ZBW