Hedonism, hedonistic shopping experiences and compulsive buying tendency : a demographics-based model approach
Year of publication: |
2023
|
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Authors: | Tarka, Piotr ; Harnish, Richard J. ; Babaev, Jasurbek |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 31.2023, 2, p. 197-222
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Subject: | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Kaufmotiv | Consumer motivation |
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