Helping define the field and expand its horizons
Year of publication: |
2015
|
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Authors: | Jacoby, Jacob ; Zaltman, Gerald ; Jacobs, Rick ; Christensen, Glenn L. |
Other Persons: | Olson, Jerry C. (ed.) ; Sheth, Jagdish N. (ed.) |
Published in: |
Legends in consumer behavior: Jacob Jacoby ; volume 1
|
Publisher: |
Los Angeles : SAGE |
Subject: | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xlviii, 436 Seiten Illustrationen |
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Series: | Legends in consumer behavior. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2780149-4. - Vol. 3rd set |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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