Heuristic pricing rules not requiring knowledge of the price response function
Year of publication: |
2023
|
---|---|
Authors: | Gahler, Daniel ; Hruschka, Harald |
Published in: |
Review of managerial science : RMS. - Berlin : Springer, ISSN 1863-6691, ZDB-ID 2365045-X. - Vol. 17.2023, 7, p. 2325-2347
|
Subject: | Heuristics | Market response | Marketing | Pricing | Theorie | Theory | Heuristik | Preismanagement | Pricing strategy | Preis | Price |
-
Joint pricing and production decisions in an assemble-to-order system
Oh, Sechan, (2014)
-
Miller, Stephen C., (2010)
-
Heuristics in Numerical Cognition : Implications for Pricing
Thomas, Manoj, (2008)
- More ...
-
Resource allocation procedures for unknown sales response functions with additive disturbances
Gahler, Daniel, (2021)
-
Resource allocation heuristics for unknown sales response functions with additive disturbances
Gahler, Daniel, (2016)
-
Evaluating marketing allocation and pricing rules by Monte-Carlo simulation
Gahler, Daniel, (2020)
- More ...