"Hi! How can I help you today?": investigating the quality of chatbots : millennials relationship within the fashion industry
Year of publication: |
2023
|
---|---|
Authors: | Murtarelli, Grazia ; Collina, Carolina ; Romenti, Stefania |
Published in: |
The TQM journal : the international review of organizational improvement. - Bradford : Emerald Group Publ., ISSN 1754-274X, ZDB-ID 2420151-0. - Vol. 35.2023, 3, p. 719-733
|
Subject: | Chatbot | Millennials | Perceived risk | Perceived trust | Quality of relationship | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Produktqualität | Product quality | Bekleidungsindustrie | Clothing industry | Altersgruppe | Age group |
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