History as an intangible asset for the Italian fashion business (1950 - 1954)
Year of publication: |
2015
|
---|---|
Authors: | Belfanti, Carlo |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 7.2015, 1, p. 74-90
|
Subject: | marketing history | Marketing strategy history | Promotion history | Business history | Italien | Italy | Unternehmensgeschichte | Wirtschaftsgeschichte | Economic history | Mode | Fashion | Immaterielle Werte | Intangible assets | Industriegeschichte | Industrial history | Geschichte | History | Marketingmanagement | Marketing management | Marketing |
-
Building brand awareness with a bowl of cherries
Guenzi, Alberto, (2015)
-
A business history of the bicycle industry : shaping marketing practices
Mari, Carlo, (2021)
-
A Business History of the Bicycle Industry : Shaping Marketing Practices
Mari, Carlo, (2021)
- More ...
-
Contraffazione e cambiamento economico : marche, imprese, consumatori
Belfanti, Carlo, (2013)
-
Branding before the brand : marks, imitations and counterfeits in pre-modern Europe
Belfanti, Carlo, (2018)
-
Storia culturale del made in Italy
Belfanti, Carlo, (2019)
- More ...