A holistic approach to investigate consumer's attitude toward foreign products : role of country personality, self-congruity, product image and ethnocentrism
Year of publication: |
2022
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Authors: | Aktan, Murat ; Anjam, Mahwish |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 34.2022, 2, p. 151-167
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Subject: | country personality | Ethnocentrism | product attitude | product image | self-congruity | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Persönlichkeitspsychologie | Personality psychology |
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