How aspects of a wine's place affect consumers' authenticity perceptions and purchase intentions : the role of country of origin and technical terroir
Year of publication: |
2015
|
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Authors: | Moulard, Julie ; Babin, Barry J. ; Griffin, Mitch |
Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 27.2015, 1, p. 61-78
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Subject: | Marketing | Experiment | Wines | Survey research | Wein | Wine | Konsumentenverhalten | Consumer behaviour | Weinbau | Wine industry | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image |
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