How Cities Become Brands : Developing City Brands Purposefully and Thoughtfully

by Eric Häusler, Jürgen Häusler

Area of influence: Design -- Area of influence: Material purchasing -- Area of influence: Materials -- Area of influence: Production before heat treatment -- Area of influence: Heat treatment -- Area of influence: Production after heat treatment -- Area of influence: Operating conditions.

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Alternative title:	Wie Städte zu Marken werden
Year of publication:	2024
Authors:	Häusler, Eric ; Häusler, Jürgen
Publisher:	2024.: Wiesbaden : Springer Fachmedien Wiesbaden 2024.: Wiesbaden : Imprint: Springer
Subject:	City brands and city marketing \| City brand development \| City branding \| Urban policy and urban development \| City of the Future and City History \| Urban Myth \| City Storytelling \| Venice \| Paris \| London \| New York \| Berlin \| Rom \| Tokio \| Ulm \| City tourism \| Municipal economic development \| Stadtentwicklung \| Urban development \| Stadtmarketing \| City marketing \| Markenführung \| Brand management \| Stadtökonomik \| Urban economics \| Kommunalpolitik \| Local policy

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Extent:	1 Online-Ressource (IX, 226 p. 8 illus., 7 illus. in color.)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Translation from the German language edition: "Wie Städte zu Marken werden" by Eric Häusler © Der/die Herausgeber bzw. der/die Autor(en), exklusiv lizenziert durch Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2023
ISBN:	978-3-658-43776-3 ; 978-3-658-43775-6 ; 978-3-658-43777-0
Other identifiers:	10.1007/978-3-658-43776-3 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014505153