How cloudy a crystal ball : a psychometric assesssment of concept testing
Year of publication: |
2010
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Authors: | Peng, Ling ; Finn, Adam |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 27.2010, 2, p. 238-252
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Subject: | Produktentwicklung | New product development | Konstruktion | Design engineering | Produkttest | Product testing | Marktforschung | Market research | Methodenkritik | Methodological criticism | China |
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