How do likes influence revenue? : a randomized controlled field experiment
Year of publication: |
2023
|
---|---|
Authors: | Grahl, Jörn ; Hinz, Oliver ; Rothlauf, Franz ; Abdel-Karim, Benjamin M. ; Mihale-Wilson, Cristina |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 167.2023, p. 1-13
|
Subject: | eWOM | Field experiment | Influence | Likes | Revenue | Feldforschung | Field research | Experiment | Öffentliche Einnahmen | Public revenue | Konsumentenverhalten | Consumer behaviour |
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