How does celebrity meaning transfer? : investigating the process of meaning transfer with celebrity affiliates and mature brands
Year of publication: |
2012
|
---|---|
Authors: | Miller, Felicia M. ; Allen, Chris T. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 22.2012, 3, p. 443-452
|
Subject: | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects |
-
Reverse transfer effect of celebrity-product congruence on the celebrity's perceived credibility
Yoo, Jae-Woong, (2015)
-
The economic value of celebrity endorsements : a literature review
Popescu, Gheorghe H., (2014)
-
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz, (2014)
- More ...
-
Exploring relationship analogues in the brand space
Miller, Felicia M., (2012)
-
Miller, Felicia M., (2012)
-
Miller, Felicia M., (2012)
- More ...