How does CSR of food company affect customer loyalty in the context of COVID-19 : a moderated mediation model
Year of publication: |
2022
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Authors: | Zhang, N. |
Published in: |
International journal of corporate social responsibility : CSR, sustainabilitiy, ethics and governance. - [Cham] : Springer International Publishing, ISSN 2366-0074, ZDB-ID 2861144-5. - Vol. 7.2022, 1, Art.-No. 1, p. 1-10
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Subject: | CSR | Customer loyalty | COVID-19 | Moderating effects | Coronavirus | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction |
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