How does cuteness become the cue? : investigating the impact of cute destination spokespersons on tourist travel intention
Year of publication: |
2023
|
---|---|
Authors: | Ye, Ben Haobin ; He, Junliang ; Fong, Lawrence Hoc Nang ; Li, Ziyang ; Yan, York Qi |
Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 27.2023, p. 1-11
|
Subject: | Curiosity | Destination spokesperson | Destination trust | Experience expectation | Perceived cuteness | Travel intention | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Tourismus | Tourism | Konsumentenverhalten | Consumer behaviour |
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