How does serious m-game technology encourage low-income households to perform socially responsible behaviors?
Year of publication: |
April 2017
|
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Authors: | Yam, Alpha ; Russell-Bennett, Rebekah ; Foth, Marcus ; Mulcahy, Rory |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 4, p. 394-409
|
Subject: | Computerspiel | Video game | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Verantwortung | Responsibility |
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