How does social media influence the behaviour of hotel consumers?
Year of publication: |
2023
|
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Authors: | Pontes, Alexandra ; Ramos, Célia M. Q. |
Published in: |
Journal of tourism, sustainability and well-being. - Faro : Research Centre for Tourism, Sustainability and Well-being - CinTurs, University of Algarve, Gambelas Campus, Faculty of Economics, ISSN 2795-5044, ZDB-ID 3140823-0. - Vol. 11.2023, 2, p. 116-135
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Subject: | Social Media | Consumer Behaviour | Accommodation Reservation | Hospitality | Online Reputation | Review Websites | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Online-Marketing | Internet marketing | Website | Virales Marketing | Viral marketing |
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