How impulsivity affects consumer decision-making in e-commerce
Year of publication: |
2012
|
---|---|
Authors: | Huang, Yu-feng ; Kuo, Feng-yang |
Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 11.2012, 1/6, p. 582-590
|
Subject: | Decision-making | Empirical research | Eye-tracking | Impulsivity | Mood | Online shopping | Purchase behavior | Experiment | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Emotion | Entscheidung | Decision | Electronic Commerce | E-commerce | Kaufentscheidung | Purchase decision |
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