How observation of other shoppers increases the in-store use of mobile technology
Year of publication: |
2024
|
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Authors: | Darvasi, Gábor ; Spann, Martin ; Zubcsek, Peter Pal |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103694, p. 1-10
|
Subject: | Mobile app usage | Retail technology | Social trigger & consumer limited attention | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Mobile Anwendung | Mobile application | Einzelhandel | Retail trade | Innovationsakzeptanz | Innovation adoption |
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