How organizational identification among retail employees is affected by advertising
Year of publication: |
September 2017
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Authors: | Rosengren, Sara ; Bondesson, Niklas |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 38.2017, p. 204-209
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Subject: | Retailing | Organizational identification | Communications | Advertising | Internal marketing | Employees | Einzelhandel | Retail trade | Mitarbeiterbindung | Employee retention | Werbung | Interne Kommunikation | Internal communication | Arbeitsverhalten | Work behaviour | Unternehmenskultur | Corporate culture |
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