How should cities communicate? : the interaction effect of city stereotypes and advertising language on travel intention
Year of publication: |
2023
|
---|---|
Authors: | Tong, Zelin ; Yu, Ruoyu ; Xiao, Haowen |
Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 27.2023, p. 1-16
|
Subject: | Abstract | City stereotypes | Concrete | Linguistic style | Schema congruence | Travel intention | Sprache | Language | Urlaubsverhalten | Holiday behaviour | Werbewirkung | Advertising effects | Kommunikation | Communication | Werbung | Advertising | Linguistik | Linguistics |
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