How startups become attractive to suppliers and achieve preferred customer status : factors influencing the positioning of young firms
Year of publication: |
2023
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Authors: | Tessaro, Juliano Afonso ; Harms, Rainer ; Schiele, Holger |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 113.2023, p. 100-115
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Subject: | Customer attractiveness | Preferred customer status | Startups | Supplier relationship | Unternehmensgründung | Business start-up | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Key-Account-Management | Key account management |
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