How the attributes of content distributors influence the intentions of users to pay for content shared on social media
Year of publication: |
2023
|
---|---|
Authors: | Su, Wan ; Li, Yangchun ; Zhang, Huichuan ; Wang, Tiandong |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 23.2023, 1, p. 407-441
|
Subject: | Content distributor | Intention to pay | Paid content | Social media | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Content Management | Content management |
-
Creevey, Dean, (2019)
-
Hollebeek, Linda D., (2019)
-
Contribution and consumption of content in enterprise social media
Engler, Tobias H., (2018)
- More ...
-
Su, Wan, (2018)
-
To have or have not : buy buttons on social platforms
Martínez-López, Francisco J., (2019)
-
Su, Wan, (2018)
- More ...