How the multimedia communication of strategy can enable more effective recall and learning
Year of publication: |
2019
|
---|---|
Authors: | Angwin, Duncan ; Cummings, Stephen ; Daellenbach, Urs S. |
Published in: |
Academy of Management learning & education : AMLE. - Briarcliff Manor, NY : Acad., ISSN 1537-260X, ZDB-ID 2106015-0. - Vol. 18.2019, 4, p. 527-546
|
Subject: | Werbewirkung | Advertising effects | USA | United States | Multimedia | Lernende Organisation | Learning organization |
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