How to Adopt Mass Customization Strategy : Understanding the Role of Consumers’ Perceived Brand Value
Year of publication: |
[2022]
|
---|---|
Authors: | Li, Zhenhao ; Yang, Hong ; Xu, Jing |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Mass Customization | Mass customization | Markenführung | Brand management | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing |
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