How to Transfer a Coupon-Based Event into a Hedonic Shopping Experience? Retail Branding Implications Based on the Glamour Shopping Days
Year of publication: |
2016
|
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Authors: | Kelemen, Zita ; Nagy, Péter ; Kemény, Ildikó |
Publisher: |
Akadémiai Kiadó |
Subject: | Marketing |
Type of publication: | Article |
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Language: | English |
Notes: | Kelemen, Zita, Nagy, Péter and Kemény, Ildikó (2016) How to Transfer a Coupon-Based Event into a Hedonic Shopping Experience? Retail Branding Implications Based on the Glamour Shopping Days. Society and Economy, 38 (2). pp. 219-238. DOI 10.1556/204.2016.38.2.5 <http://dx.doi.org/10.1556/204.2016.38.2.5> |
Source: | BASE |
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