How to win in emerging markets : lessons from Japan
Year of publication: |
2012
|
---|---|
Authors: | Ichii, Shigeki ; Hattori, Susumu ; Michael, David |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 90.2012, 5, p. 126-130
|
Subject: | Multinationales Unternehmen | Transnational corporation | Japanisch | Japanese | Internationales Marketing | International marketing | Japan | Schwellenländer | Emerging economies |
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