How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Year of publication: |
2018
|
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Authors: | Semaan, Rania W. ; Kocher, Bruno ; Gould, Stephen J. |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 10, p. 766-777
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Subject: | advertising disclosure | attractiveness-relevant products | digital manipulation | mandated disclosure | persuasive appeals | Unternehmenspublizität | Corporate disclosure | Werbewirkung | Advertising effects | Markenführung | Brand management | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Auskunftspflicht | Disclosure regulation | Markenimage | Brand image | Markenartikel | Brand | Öffentlichkeitsarbeit | Public relations | Produktinformation | Product information |
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