The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Alternative title: | AMA educators proceedings volume 32 |
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Year of publication: |
2021-
|
Other Persons: | Malter, Alan J. (ed.) ; Baker, Stacey Menzel (ed.) ; Im, Subin (ed.) |
Institutions: | AMA Winter Academic Conference <2021, Online> ; American Marketing Association (issuing body) |
Publisher: |
Chicago, IL, USA : American Marketing Association |
Subject: | Marketing | Marketingmanagement | Marketing management | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Markenführung | Brand management | Online-Marketing | Internet marketing |
Published items: |
2 hits in ECONIS - Online Catalogue of the ZBW
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Adeola, Ogechi, (2022)
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Peres, Renana, (2019)
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Arnold, Todd J., (2013)
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The human side of marketing in age of digital transformation ; Volume 1 of 2
Malter, Alan J., (2021)
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The human side of marketing in age of digital transformation ; Volume 2 of 2
Malter, Alan J., (2021)
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(1992)
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