I know what you're doing and why you're doing it : the use of persuasion knowledge model in consumer research
Year of publication: |
2008
|
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Authors: | Campbell, Margaret C. ; Kirmani, Anna |
Published in: |
Handbook of consumer psychology. - New York : Psychology Press, ISBN 0-8058-5603-X. - 2008, p. 549-573
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Subject: | Wissen | Knowledge | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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