ICT as a catalyst for service business orientation
Year of publication: |
2013
|
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Authors: | Kowalkowski, Christian ; Kindström, Daniel ; Gebauer, Heiko |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 28.2013, 6, p. 506-513
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Subject: | Industrial services | Information technology | Communication technologies | Management strategy | Service business orientation | Service orientation | Differentiation | Servitization | Informationstechnik | Dienstleistungssektor | Service industry | Leistungsbündel | Bundling strategy | Dienstleistungsmarketing | Services marketing | Dienstleistungsqualität | Service quality | Dienstleistungsmanagement | Service management | Beziehungsmarketing | Relationship marketing |
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