IJRM special section introduction : EMAC distinguished marketing scholar papers
Year of publication: |
2020
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Authors: | Lilien, Gary L. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 37.2020, 1, p. 1-2
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Subject: | Konsumentenverhalten | Consumer behaviour | Marketing | Marketingtheorie | Marketing theory | Welt | World |
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(1997)
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Hildebrandt, Lutz, (1999)
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Editorial introduction: The inaugural EMAC Distinguished Marketing Scholar Award
Lilien, Gary L., (2011)
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A Model for Manpower Management
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A Modified Linear Learning Model of Buyer Behavior
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Organizational Buying Behavior
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