Illustrating complexity in the brand management of family firms
Year of publication: |
[2016]
|
---|---|
Authors: | Felden, Birgit ; Fischer, Philipp ; Graffius, Michael ; Marwede, Laura |
Published in: |
Complexity in entrepreneurship, innovation and technology research : applications of emergent and neglected methods. - [Cham] : Springer, ISBN 3-319-27106-7. - 2016, p. 219-244
|
Subject: | Markenführung | Brand management | Familienunternehmen | Family business |
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