Imagem de país e brand equity de bancos espanhóis : papel moderador do gênero e do conhecimento do país
Alternative title: | Country image and brand equity of Spanish banks : the moderating role of gender and country knowledge |
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Year of publication: |
mayo-agosto 2014
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Authors: | Alves do Prado, Michel ; Giraldi, Janaina de Moura Engracia |
Published in: |
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG. - Washington, D.C. : Georgetown University's Latin America Leadership Program, ISSN 1988-7116, ZDB-ID 2525542-3. - Vol. 8.2014, 2, p. 16-28
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Subject: | Brand equity | country of origin image | country brand |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | Portuguese |
Notes: | Zusammenfassungen in englischer und spanischer Sprache |
Other identifiers: | 10.3232/GCG.2014.V8.N2.01 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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