Impact of COVID-19 pandemic on franchise performance from franchisee perspectives : the role of entrepreneurial orientation, market orientation and franchisor support
Year of publication: |
2023
|
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Authors: | Thi Thao Hien Bui ; Manimekalai Jambulingam ; Amin, Muslim ; Nguyen Tan Hung |
Published in: |
Journal of sustainable finance & investment. - Abingdon : Routledge, ISSN 2043-0809, ZDB-ID 2622381-8. - Vol. 13.2023, 1, p. 264-282
|
Subject: | COVID-19 | entrepreneurial orientation | Franchisee performances | franchisor resources | market orientation | Coronavirus | Franchising | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Entrepreneurship | Entrepreneurship approach | Unternehmensgründung | Business start-up | Wirkungsanalyse | Impact assessment | KMU | SME |
Description of contents: | Description [doi.org] |
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Amin, Muslim, (2016)
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Dutta, Dev K., (2016)
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