Impact of exposure to mass media on female empowerment : evidence from India
Purpose: The purpose of this paper is to investigate if women’s exposure to mass media, i.e. television, radio, and print media, is a determinant of female empowerment in India. Indicators of empowerment include female autonomy in domestic decision-making, freedom of movement, financial knowledge and independence, attitudes regarding acceptability of violence against women, actual and desired fertility and use and decisions about contraception. Design/methodology/approach: Data for the analysis come from two rounds of the National Family and Health Survey, a large-scale nationally representative household survey. First, ordinary least squares estimation is used to obtain the parameter estimates. To overcome endogeneity concerns, instrumental variables estimation is also used. Findings: The results reveal a strong positive effect of exposure to mass media on women’s status in India. Research limitations/implications: These findings highlight the effectiveness of mass media in influencing women positively. Originality/value: This paper captures the cumulative effects of three types of media: television, radio and print media. It also takes advantage of the most recent data available together with using instrumental variables estimation to overcome endogeneity concerns.
Year of publication: |
2019
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Authors: | Dasgupta, Shatanjaya |
Published in: |
International Journal of Development Issues. - Emerald, ISSN 1446-8956, ZDB-ID 2423663-9. - Vol. 18.2019, 2 (01.06.), p. 243-258
|
Publisher: |
Emerald |
Saved in:
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