Impact of internet of things on business policy : the mediating role of marketing intelligence capability
Year of publication: |
2023
|
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Authors: | Abbass, Ansar ; Mehmood, Khalid |
Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 43.2023, 1, p. 20-37
|
Subject: | internet of things | IoT | marketing intelligence | business policy | organisational capability |
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