Impact of market orientation on competitiveness : analysis of internationalized medium-sized and large enterprises
Year of publication: |
2022
|
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Authors: | Stocker, Miklós ; Várkonyi, Lídia |
Published in: |
Entrepreneurial business and economics review : EBER. - Kraków : [Verlag nicht ermittelbar], ISSN 2353-8821, ZDB-ID 2776188-5. - Vol. 10.2022, 1, p. 81-95
|
Subject: | Company Competitiveness | Market Orientation | Competitor Orientation | Medium and large sized enterprises | MKTOR scale | Marketingmanagement | Marketing management | Wettbewerb | Competition | KMU | SME | Wettbewerbsstrategie | Competitive strategy | Großunternehmen | Large firm | Unternehmenserfolg | Firm performance | Internationaler Wettbewerb | International competition | Unternehmen | Enterprise |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.15678/EBER.2022.100106 [DOI] |
Classification: | M16 - International Business Administration ; F23 - Multinational Firms; International Business ; L10 - Market Structure, Firm Strategy, and Market Performance. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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